The Mental Shift
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The Mental Shift
The biggest change isn’t technical. It’s stopping thinking of social media as a separate activity that requires a separate tool and a separate frame of mind.
When posting is integrated into your workflow — same environment, same tools, same session — it stops feeling like content marketing and starts feeling like documentation. You did a thing. You recorded what you did. The recording happens to be in a format other people can read.
That’s the frame. Everything in the rest of this workshop builds on it.
The next module covers Buffer’s GraphQL API and how the post-to-buffer skill actually works.