Sequences for Product Buyers
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Sequences for Product Buyers
One automation that runs entirely without me: when someone buys a product, Kit.com fires a sequence that delivers the access link, onboards them to the members platform, and sends three to five follow-up emails over the next two weeks introducing them to related products.
This runs on Kit.com’s scheduler. I built the sequences once in the web UI, and they’ve sent hundreds of times since without me touching them. The Kit CLI is how I audit them — checking delivery stats, verifying that the right tags are triggering the right sequences, monitoring for failures.
kit sequences list | jq '.[] | {id: .id, name: .name, subscriber_count: .total_subscribers}'That command gives me a quick view of which sequences are active and how many people are in each one. Useful for spotting if a sequence stopped firing after a product was removed or a tag was renamed.
Module 5 puts it all together: the full workflow from topic to sent issue, what to automate and what to keep human, and the principle that keeps the automation from making your newsletter worse.