Step 6: Final Read and Schedule (10 minutes)
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Step 6: Final Read and Schedule (10 minutes)
One more read. This is the “would I be proud to send this?” check.
If yes: open Kit.com, paste in the HTML, set the subject line and preview text, and schedule. If no: identify the specific problem and fix it.
The subject line usually takes five minutes on its own. I test two or three options — the one I started with, a version that leads with the benefit rather than the topic, a version that uses a question. Kit.com’s broadcast editor doesn’t offer split testing for subject lines in the tier I’m on, but I still write options and pick the one I’d most likely open if it arrived in my inbox.