Why 90 Days?
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Why 90 Days?
Most people either try AI for a day and give up, or spend months “exploring” without ever deciding whether it’s working. Ninety days is the sweet spot:
Long enough to deliver meaningful results you can actually measure. Short enough to maintain focus and avoid the drift into perpetual “experimentation.” Realistic enough to build genuine confidence about what works for your business.
The 90-day cycle builds momentum that compounds: early wins give you confidence, confidence justifies continued investment (time or money), and each cycle makes the next one easier because you’ve learned what actually works for your specific business.
The Capability Trap Reminder: AI leaders pursue half as many opportunities but scale twice as many successfully. The 90-day cycle enforces this discipline — you can only properly set up one or two workflows in 90 days. That focus is exactly what prevents the scattered experiment trap.