Being Straight About AI Use
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Being Straight About AI Use
Ethics guidelines only matter when they change what you actually do. For a solo operator or small business, the essentials are straightforward:
Be Transparent: If a client asks whether you used AI, tell the truth. For client-facing content, consider adding “AI-assisted” where appropriate. The stigma around AI use is fading, but dishonesty about it is not.
Check for Accuracy: AI hallucinates — it confidently states things that are not true. Every factual claim, statistic, and specific detail in AI-generated content needs verification. This is especially critical for anything that could affect a client’s decisions or reputation.
Take Responsibility: You are the last line of defence. If AI-generated content goes out with your name on it, you own the result — good or bad. Build checking into your workflow, not as an afterthought.
Watch for Bias: AI can produce unfair results in ways you wouldn’t expect. If you’re using AI for anything that affects people — hiring help, sorting customers, targeting content — check the outputs across different groups. Patterns you didn’t intend can emerge.