What Works Instead
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What Works Instead
BCG found that the businesses getting real value from AI pursue half as many opportunities but scale twice as many successfully. They’re not using better tools. They’re using a better approach:
- Go deep on fewer things. One use case, done properly, before the next.
- Change how you work, not just what tools you use. Redesign the workflow, don’t just bolt AI onto your existing process.
- Use off-the-shelf tools first. Vendor solutions succeed at twice the rate of custom builds. Every layer of custom work reduces your odds.
- Put most of your effort into learning, not buying. Technology is the smallest part of making AI work.
The frameworks in this playbook help you avoid scattered experiments and build AI use that compounds over time.
Next: You know why most AI projects fail and what the successful minority does differently. Chapter 2 gives you the framework they use — four questions that determine whether a project succeeds before you spend a penny on tools.